Open Letter From Laura
The frustration I hear from leaders is consistent: too much avoiding, blaming, and deferring responsibility.
If you share that frustration, I am glad you are here. These are the patterns I love dismantling.
I help organizations and leaders improve their workforce and flow not with analysis, charts, models, or data, but through the power of their words. And by words, I mostly mean the seemingly mundane words you and your people use every day.
Getting people on the same page about a goal, a challenge, and the execution is, as they say, like herding cats.
I know this because for 30 years I have sat with visionaries, CEO's, executives, managers, team members, entrepreneur,s and individual contributors. And, in those 15,000 one-to-one conversations—yes, I did the math—I discovered why limitations, misunderstandings, and bad patterns remain (within and without) no matter how much training, teaching, or communication is applied to correct them.
40 years of deliberate attention and interest pointed me to the simplest, truest, and most overlooked force shaping our moment-to-moment perceptions, emotions, actions, and results: a single word mis-understood.
My approach to leveling up emotional-regulation, personal empowerment, and intended outcome centers on what I termed, Word Resonance: the relationship we have with words when used with conscious coherence.
This work isn't found anywhere else because it was revealed to me through 40 years of study, observation and lived experience.
I began noticing something simple and deeply detrimental: our everyday word use is fundamental to our thought-to-behavior patterns, and a single word, used unconsciously, can keep a person in a disempowered cycle, while that same word, understood differently, can move them into an empowered one.
If your organization is ready to strengthen personal responsibility, improve emotional steadiness, sharpen understanding, and create more empowered behavior, I would be honored for you to accept my invitation below.
An Invitation to be Empow-WORD™!
FOR: Executive Team
WHEN: When you are ready
WHERE: TBD (On site or Zoom)
You are invited to experience Empow-WORD™ with Laura Burkey.
If what you have read here speaks to something you recognize inside you and your organization, I invite you to bring me in to share my approach with your executive team first.
In this experience, I will guide your leaders through the experience and impact of Word Resonance™ by focusing on a handful of commonly used words connected to leadership, communication, accountability, emotional steadiness, and empowered action.
Each exec present will hear and feel how a single familiar word, understood in a new way, will illuminate what has been holding a pattern in place and open the way for more empowered thoughts, feelings and actions.
From there, your executive team can determine whether this is the kind of empowerment and pattern reformation they want to bring into the larger organization.
Start the conversation